Roadmap Digital Marketing Course

The Roadmap Training Course is your gateway to digital marketing mastery, offering an extensive 28-module program with over 250 videos. Access to a vibrant community, weekly coaching calls, and permanent course access with free updates keeps you ahead of the curve. There are no hidden fees or upsells, ensuring a transparent, cost-effective path to digital marketing success.

Bi-weekly group coaching sessions with our Dot Two Dot Digital Marketing expert. This isn’t just another service; it’s your gateway to targeted guidance that propels your business forward. Our seasoned expert will not only share invaluable insights tailored to your unique needs but will also ensure you stay on track towards your goals.

Join us, and let’s journey together towards remarkable growth and accountability in your digital marketing endeavours.

The Roadmap Training Course: with over 250 training videos, and comprehensive insights for success in the digital world.

Who is this course good for?

Small Business Owners: Strengthen your business foundation with key topics in strategy and operations. Equip yourself with tools for sustainable business growth. Non-profit businesses: Can’t afford to hire a digital marketing agency. This course is perfect to train your staff. Entrepreneurs and Startups: Launch or elevate your own digital marketing business with a robust foundation and insider strategies. Course Creators: Learn how to build and launch your own online courses using Kajabi. Monetise your knowledge effectively in the digital landscape.

The Roadmap Training Course: Key Features

Step-by-Step Instructions: Detailed modules provide clear guidance on every aspect of digital marketing.
Versatile Application: Use the skills you acquire to start your own business or enhance existing ventures.
Access to Community: Join a vibrant community for support and networking.
Weekly Coaching Calls: Benefit from regular coaching sessions to fine-tune your skills.
Permanent Access and Updates: Enjoy perpetual access to the course content, including all future updates.
Video Download Capability: Securely download course videos for personal reference and control over what you sell.
Free Monthly Community Calls: Explore extended training in business development, automation, branding, and marketing.
No Monthly Fees: Rest assured, there are no recurring charges.
No Upsells: You won’t encounter unexpected upsell requests.
No Mandatory Selling: Unlike some courses, selling this course is optional, giving you the flexibility to learn at your own pace.

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MODULE 1: Digital Entrepreneurialism Learn the fundamentals of business development and discover digital marketing opportunities so you feel confident that you’re starting your online your online business on a solid foundation.

MODULE 2: Building A Solid Business Base Craft your business mission and vision statement and identify your brand’s core values and goals. Understand business models and legal structures.

MODULE 3: Tailoring A Business To Your Vision Align business objectives with your personal vision and get equipped with the tools and insights necessary to create a customized roadmap for success.

MODULE 4: From Idea To Market Ready Product Navigate the entire product journey from idea to launch. Learn about pricing strategies and beta-testing your product.

MODULE 5: Branding Essentials Craft a compelling brand identity and brand voice. Learn how to develop a target market and buyer persona.

MODULE 6: Introduction To Business Automation Explore the power of streamlining processes and using technology to run your online business efficiently and boost productivity. Covers automation best practices.

MODULE 7: Legal Documents For Selling Digital Products Create the privacy policy, terms, income disclosure and distribution rights documents to ensure that your online business, digital products and customers are protected.

MODULE 8: Using Stan Store To Sell Digital Products Stan.store is a platform that makes it easy to sell any digital product, service or calendar booking if you want to focus on social media marketing without setting up your own website. Get step-by-step training to set up your storefront and arrange direct deposits into your bank account.

MODULE 9: Build Your Own Sales Funnel Using Systeme.io Systeme.io is an all-in-one platform for selling digital products that connects to your own domain name. This approach allows you to build your digital products business on your own website with the option to add a blog on the same domain. Video training walks you through the steps to set up a sales funnel and do email marketing all in one place.

MODULE 10: Pre-Built Funnels With Systeme.io Install and customise pre-designed sales funnels using the Systeme.io platform to start reselling Roadmap 2.0 as quickly as possible. If you decide to create your own digital products, you can easily duplicate your sales funnels to add them to your website.

MODULE 11: Using Stan Store And External Systems Together Learn how to add an external link to your Stan.store storefront to leverage the expertise of different platforms.

MODULE 12: How To Test A Funnel Learn how to set up a $1 price plan in Systeme.io to test the automations for your sales funnel and confirm that the checkout and payment processing system is working as expected before you start selling a digital product.

MODULE 13: Email Marketing Mastery Learn strategies to create high-conversion email campaigns so you can sell digital products 24/7.

MODULE 14: Email Marketing With Stan Store Learn how to set up automated emails within the Stan.store storefront platform.

MODULE 15: Email Marketing With Systeme.io Learn how to set up automated emails within the Systeme.io all-in-one platform.

MODULE 16: Blogging For Success Learn the essential skills needed to create and maintain a successful blog. Covers content creation, SEO optimization and audience engagement strategies. It’s easy to add a blog to your website if you build your online business on the Systeme.io all-in-one platform.

MODULE 17: Online Marketing Choose the online marketing platform and the style of content that will work best for you. Learn about creating content that inspires, educates and entertains to attract different buyer types.

MODULE 18: Business And Content Optimisation Tools Get in-depth lessons on using specific tools to save time with social media marketing, email marketing, keyword research, and creating video content for your own digital product. Covers Social Studio, ManyChat, ChatGPT, Ubersuggest, Canva and Loom.

MODULE 19: Navigating Business Challenges Develop problem-solving and decision-making skills to tackle a wide range of business challenges. Covers analyzing and addressing setbacks and pivoting in a changing market.

MODULE 20: Customer Service Excellence Learn proven strategies for resolving issues effectively and exceeding customer expectations to build customer loyalty and maximize customer lifetime value.

MODULE 21: Sustaining Business Momentum Learn how to boost productivity and stay motivated so you can grow your online business and succeed over the long term.

MODULE 22: Facebook Learn how to leverage Facebook to build a strong online presence and connect with your target audience. Covers setting up a Facebook business page and building a Facebook group.

MODULE 23: TikTok Learn how to get set up on this popular short-form video platform, with insights into optimized content creation, audience engagement and effective marketing strategies.

MODULE 24: Instagram This is a comprehensive mini course to help you master Instagram’s features and implement a content creation system so you can build a strong social media presence and attract your target audience.

MODULE 25: YouTube This is a comprehensive mini course to help you start using YouTube to attract your target audience using this search engine. Learn a powerful homepage strategy to get insights into the type of content to create.

MODULE 26: Pinterest Learn how to use this visual search and discovery platform, with insights into the features and benefits of Pinterest for marketing your online business.

MODULE 27: CapCut Learn the skills and techniques needed to create polished and engaging video content using the CapCut video editing software.

MODULE 28: How To Build Your Own Course With Kajabi This is a comprehensive mini course that empowers you to create and launch your own online courses using the Kajabi all-in-one platform, which is where the Roadmap 2.0 course and community is hosted.